This weekend was a big one in the 99 Products Challenge. I made significant progress on multiple fronts—writing, branding, product development, and platform building. Here’s a breakdown of what moved forward and what’s coming next.
Product #1: Drafting the Book
On Sunday, I wrote a book. It’s still in draft form, but it’s a strong start—and yes, a book is a product in this challenge. I’ll be delivering it iteratively through platforms like LeanPub and Amazon, improving it based on audience feedback.
I also reviewed the set of companion offerings I had brainstormed around the book and trimmed them down. The original vision was too ambitious, but I’ll continue to evolve and reuse those ideas for future products.
Building the Brand Platform
Another major focus was naming and defining the public platform that will support all 99 products. I need a brand that can act as an umbrella for everything I’m building—from training to tools to books.
Since this is a massive product collection, I’ve come up with some candidate names that I’ll use as I start marketing online. Branding matters here—it’s what connects all the dots between products, services, and future community-building efforts.
Product #2: A Facilitation Course
I’ve built a new training product: a facilitation course hosted on Udemy. It’s currently going through the approval process and should be live later this week. The course distills years of facilitation experience into a format that’s accessible and actionable.
Product #3: Consulting as a Product
I’m also packaging and marketing my consulting services as a product. I’ve started using platforms like Freelancer and Clarity.fm to reach new audiences. It’s not just freelancing—it’s a structured, market-facing version of what I already do.
Week 1 Scorecard
Products Live (or launching this week): 3
Revenue: Not yet
Time Remaining: 3 weeks
Products To Go: 96
It’s early, but momentum is building. Time to hustle.
The 99 Product Challenge 
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