Today marked a major milestone in my 99 Product Challenge—I built out my commercial website Disruption Dynamics. This isn’t just a cosmetic upgrade. It’s the framework from which I can now launch, market, and sell all the classes, products, and services I’m developing. It’s surprisingly empowering to have a centralized structure that supports everything I want to offer. Suddenly, the whole process feels more real—and more possible.

From Ideas to Listings: Making the 99 Products Tangible

With the website in place, I began translating the ideas from my 99 Product Challenge into tangible offerings. Each product now has a description, a price, and a presence on the site. Many of them haven’t been built yet. In fact, I don’t even know which ones—if any—will sell. But that’s exactly the point.

My goal is to test these product ideas with minimal upfront effort. I write a description, publish it, and wait to see if anyone signs up. If someone does, I’ll rapidly develop the supporting content. If no one bites, I move on. This allows me to validate ideas without investing time and energy into building content that may never be used.

Just-in-Time Delivery: Balancing Risk and Speed

There is, of course, a trade-off. By not creating the content in advance, I’m betting on my ability to deliver quickly and at a high standard. Fortunately, I’ve taught many of these classes before and I’m confident in my ability to develop material on short notice. Still, it’s nerve-wracking. This approach demands discipline, speed, and flexibility. It’s not just a content sprint—it’s a business sprint.

Halfway Through: A Dozen Products and Counting

We’re now at the halfway mark of the 30-day challenge. Two weeks in, I’ve developed and published more than a dozen products. They are now literally commercially available—people can visit my storefront and buy them today. That’s a huge win.

What hasn’t happened yet, however, is marketing. These products are “on the shelf,” but nobody knows they exist. That’s the next challenge: not just to keep building, but to start selling.

Shifting Gears: From Creation to Promotion

For the next two weeks, the focus shifts. I’ll continue to develop and publish new offerings, but I also need to get the word out. That means marketing. It means storytelling. It means helping potential customers discover what’s now available to them.

I need to turn visibility into traction—and traction into sales.

The Road Ahead: Bigger Than Expected

Looking at the big picture, I’m further along than I expected. When I started this challenge, I wasn’t sure I could even come up with a dozen viable products. Now it looks like I may go well beyond that. I’m energized, I’m committed, and I’m curious to see where this path leads next.

The shelves are filling up. Now it’s time to open the doors and invite people in.