The 99 Product Challenge

The Website No Longer Fit

If I found my voice yesterday, today was the day I had to act on it.

It became glaringly clear that my website no longer reflected what I was actually trying to do. The messaging was out of sync. The offerings were misaligned. So I did what any startup-minded entrepreneur would do—I pulled a page from Eric Ries and made a pivot.

That meant tearing the whole thing apart and rebuilding it from scratch, this time around a clearer, sharper vision: one core product, built around my new disruption framework.

Check it out at Disruption Dynamics

From Many Products to One

This was not a small shift. In fact, in some ways it felt like a step backward.

I went from showcasing half a dozen products to just one. Just a single offering on the site.

But it didn’t feel like retreat—it felt like focus.

I realized I needed to stop spreading myself thin and start getting traction. My goal for this week is simple: find just one paying customer. That’s it. And to do that, I need to put all my energy into making one offer clear, compelling, and real.

It’s not that the other products aren’t viable. They are. I’ve got the content, the ideas, and the supporting material. But for this week, they’re on hold.

Wrestling with the Tradeoff

I’ll admit—I’m of two minds about this decision.

On one hand, this level of focus could make selling much easier. A single product, a clear pitch, a specific buyer. No confusion. No distraction.

On the other hand, I launched this project with an ambitious challenge: to build 99 products in one month. Pulling back to one product feels, in some ways, like letting go of that dream—at least temporarily.

But then again, what’s the point of building 99 products if none of them sell?

Running the Experiment

So here’s the plan: I’m going to treat this as an experiment.

This week is about focus. One product. One message. One customer. If I can validate this approach and land a sale, I’ll consider it a successful iteration. And I can always scale back up once I’ve proven that something is working.

Right now, the priority isn’t quantity. It’s momentum.

Let’s see what happens when clarity meets commitment.