The 99 Product Challenge

The End of Predictability

Not long ago, product development followed relatively predictable patterns. Frameworks like Geoffrey Moore’s Technology Adoption Lifecycle gave us a reliable map for bringing innovations to market—from early adopters to mainstream users. These models worked well in a time when developing and launching products required significant time, investment, and coordination.

But times have changed.

We’re no longer operating in a stable, linear world. Disruption has become a daily reality—shaking up industries, job markets, and personal lives. Whether it’s automation, economic shocks, or cultural shifts, we’re all being pushed to reimagine how we work, build, and survive.

The AI Acceleration Effect

With the rise of artificial intelligence, we’ve entered an entirely new phase of product creation. AI tools have drastically lowered the barriers to entry. Anyone with a concept can now turn it into a viable product—often in a matter of days or weeks. The speed and accessibility of this transformation are unlike anything we’ve seen before.

Combine this with the ripple effects of global disruptions—economic instability, mass layoffs, political polarization—and it becomes clear: the job market is shifting under our feet. Millions of people are being displaced, sometimes because of AI itself, and sometimes due to old-fashioned profit-taking. Either way, traditional employment models feel increasingly fragile.

A Turning Point for Creators

So, what do we do? We can cling to old systems, polish our résumés, and hope for stability—or we can embrace the new tools and possibilities in front of us.

For those willing to experiment, this is a moment of extraordinary potential. It has never been easier to become a maker, an innovator, or an entrepreneur. Today’s tools allow individuals to dream up, build, and launch products faster and more affordably than ever. We may be entering an era where traditional career paths give way to a vibrant ecosystem of solo creators and micro-enterprises.

Reinvention as a Way of Life

But with this opportunity comes a new kind of challenge. The ease of product creation means the market is about to get much more dynamic—and far more competitive. Large, established vendors who have coasted for years may soon find themselves struggling to keep pace with a swarm of nimble upstarts. Product life cycles will shrink. What’s innovative today could be obsolete tomorrow.

That means we can’t rely on one idea to carry us forever. We’ll need to continuously evolve, adapt, and build portfolios of products—what I like to think of as constellations of value. The winners in this new landscape will be those who learn not just how to make something once, but how to keep making and remaking, again and again.

An Invitation to Create

We don’t know exactly where all of this is headed, but one thing is certain: change is here. And rather than fear it, I’m choosing to lean into it—to test ideas, try new tools, and build in public.

If you’ve ever dreamed of being a creator, now is your time.

This is why I created the 99 Product Challenge. It’s my personal commitment to become a true product maker—and to take full advantage of these newly available capabilities. Rather than rail against the unfortunate impacts of change, I want to be part of the transformation. I want to embrace it—and help others do the same.

The 99 Product Challenge is a clarion call to everyone who wants to express themselves creatively in a world where creation is suddenly more accessible than ever. We need this now. We need bold makers and fast experiments. We need resilience and reinvention.

We will create products every month, every week, every day—and together, we will thrive.

Join the Challenge

If you’re ready to take control of your creative future, the 99 Product Challenge is your invitation to start now. You don’t need permission. You don’t need funding. You just need an idea—and the courage to make it real.

Let’s build together. Let’s explore what’s possible. Let’s become product makers in a world that needs bold creation more than ever.

Join the 99 Product Challenge and start building your first product today.